Job Title: Marketing Manager
Organization: APPA – Leadership in Educational Facilities
Location: Remote/Flexible with occasional travel to APPA events
Reports To: Chief Operating Officer
ABOUT APPA
APPA – Leadership in Educational Facilities is the leading association dedicated to promoting excellence in the administration, care, planning, and operation of educational facilities. Serving professionals in educational institutions worldwide, APPA provides resources, networking opportunities, and educational programs to support facilities professionals in creating and maintaining optimal learning environments.
POSITION SUMMARY
APPA is seeking a skilled and strategic Marketing Manager to lead our marketing initiatives. This newly established role is pivotal in enhancing APPA’s brand presence, increasing member engagement, and promoting our wide range of programs, services, and events. The Marketing Manager will design and implement integrated marketing strategies that align with APPA’s mission and strategic objectives.
KEY RESPONSIBILITIES
Strategic Marketing Development:
• Create and execute comprehensive marketing plans to promote APPA’s educational programs, certifications, conferences, and membership benefits.
• Identify and segment target audiences within the educational facilities sector to tailor messaging effectively.
Digital and Social Media Marketing Leadership:
• Oversee the management and optimization of APPA’s website, ensuring content is up-to-date and user-friendly.
• Drive the organization’s digital presence through email campaigns, social media management, and website optimization.
• Lead email marketing efforts, including the development of newsletters, promotional campaigns, and automated workflows.
• Develop and implement social media strategies to increase engagement and grow APPA’s online community.
• Analyze performance data from digital campaigns and adjust strategies accordingly to maximize engagement.
• Manage paid search and social media advertising to promote APPA’s programs and services.
Content Creation and Management:
• Collaborate with internal teams to produce high-quality marketing materials, such as brochures, videos, case studies, and articles.
• Manage APPA’s community, ensuring content is engaging, informative, and aligned with APPA’s thought leadership in the facilities management space.
Event Marketing:
• Develop targeted marketing campaigns for APPA’s signature events, including conferences, summits, and webinars, to maximize attendance and participation.
• Coordinate with the events team to ensure marketing efforts align with event goals and timelines.
Analytics and Reporting:
• Monitor, analyze, and report on the performance of marketing campaigns using analytics tools.
• Provide actionable insights and recommendations to improve future marketing efforts.
Membership Growth and Engagement:
• Work closely with the membership team to develop strategies for member acquisition, retention, and engagement.
• Implement initiatives to enhance member value and satisfaction.
• Develop campaigns to showcase member benefits and strengthen the sense of community within APPA.
Brand Management:
• Manage APPA’s brand guidelines and provide guidance to staff and volunteers about consistent implementation.
• Help promote and protect APPA’s brand image by maintaining a high standard for all communications.
Budget and Vendor Management:
• Manage the marketing budget, ensuring efficient allocation of resources.
• Oversee relationships with external vendors, agencies, and freelancers to support marketing activities.
Market Research and Trends:
• Conduct ongoing research to understand trends within the facilities management industry and educational institutions.
• Regularly report on critical metrics and marketing KPIs to measure campaign effectiveness and member engagement.
QUALIFICATIONS
Education:
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Experience:
• Minimum of 3-5 years of professional experience in marketing.
• Demonstrated success in developing and executing marketing strategies that drive engagement and growth.
• Strong understanding of digital marketing strategies, including SEO, email, content, and social media.
Skills and Competencies:
• Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software, social media management, and analytics tools (e.g., HubSpot, Google Analytics).
• Experience with email marketing platforms and content management systems (CMS).
• Exceptional written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent organizational skills, with the ability to manage multiple projects and deadlines effectively.
• Data-driven mindset with the ability to interpret analytics and market research.
Knowledge:
• Familiarity with the educational facilities industry or higher education sector is preferred.
Personal Attributes:
• Self-motivated with a passion for innovation and continuous improvement.
• Collaborative team player with excellent interpersonal skills.
• Detail-oriented with a commitment to delivering high-quality work.
• Creative thinker with strong problem-solving skills.
BENEFITS
• Competitive salary commensurate with experience.
• Health, dental, and vision insurance.
• Retirement savings plan.
• Professional development opportunities.
• Flexible work environment.
APPA is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
Note to Applicants: This is a unique opportunity to shape the marketing strategy of a leading organization in the educational facilities sector. If you are passionate about marketing and eager to contribute to the success of educational institutions worldwide, we encourage you to apply.